MTV shows less music videos than in the
past but different kinds of shows. At the same time YouTube creates special
areas on the page that focus on music like http://www.youtube.com/music, which shows
the top 100 music videos on YouTube. Furthermore is it much easier for
musicians to present their work and advertise on YouTube. It is for free and
easy to use. For the customer is it easier to use YouTube instead of MTV, too.
On YouTube the people can chose which videos they watch and additionally they
get the most actual music presented in charts. Another important point is that
not only the regular chart music can be found on YouTube but also every other
kind of music. People can find the music they like, put it in playlists and
organise it that way. The only problems about music videos on YouTube are right
issues in some cases. In some countries people cannot view some of the music
videos because YouTube does not earn the rights on the music and the video because
they are not willing to pay for it. In these cases the videos get blocked. (http://www.20min.ch/digital/dossier/google/story/21528429)
Additionally, YouTube does not only provide
music videos, but also almost every other kind of videos. It contains mostly of
content created by the users. Even MTV has a YouTube account and uploads video
clips there. Most of these clips are very short and used to promote shows on
MTV. Music videos are not uploaded by MTV on YouTube.
YouTube reaches much more people than MTV.
It is available in 60 languages and is localised in 43 countries. Since more
and more people have access to broadband internet, YouTube is available to
almost everybody.
“What you used to do ... is watch six hours
of MTV to catch the video of the band you liked,” he said. “Now that everyone
has some version of a smart phone or tablet [computer], it’s become really easy
to say, ‘Oh, listen to this band,’ and pull it up 10 seconds later on YouTube.
It’s right here at your fingertips.” - Zach Bridges
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