There is a lot of reasons why YouTube has become more famous and successful than MTV. First of all YouTube has a really fast service, the music never gets cut. You have some commercials but most of the times you can skip them and it is only in the beginning of the song. Jeff Price has wrote an article about his point of view why YouTube is taking over. Labels are the biggest money-making machine in the music industry nowadays. According to Jeff Price the Labels don't make any money by playing their artist's video on MTV, that is a big loss for them. If they publish a song ilegally, they have the right to bring the video on YouTube down, this is an advantage for Record labels and also for the artists. So basically YouTube is better, because the labels gets money and the customers get free music videos and they can upload their own version of the song. That is another type of promotion and sponsors can be decided by the artists/bands themselves.
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